● SIDEKICKS CRM - FULL PRODUCT OVERVIEW
Everything Inside Your
Real Estate Lead Engine
This page covers every feature, every service category, and exactly what gets built and managed for you. Sidekicks CRM is not a tool you learn — it's a system that runs while you close deals.
Lead Captured
Responded in 60 seconds
150+
Agents Running Sidekicks CRM
60s
LEAD RESPONSE
90+
DAY NURTURE
24hrs
INSTALLED FOR YOU
0
TECH SKILLS NEEDED
Sound Familiar?
The Problem Every Agent
Eventually Hits.
Most agents don't have a lead problem. They have a follow-up problem. Here's what that looks like — and what we built to fix it.
Without Sidekicks CRM
Leads come in and go cold before you call them back
Follow-up depends entirely on how much time you have that day
You're manually texting, emailing, and chasing leads one by one
No system means no consistency — and no consistency means lost commissions
You miss a showing, you miss a call, and the lead goes to the agent who answered
You're spending hours on admin instead of showing homes and closing deals
With Sidekicks CRM
Every lead gets a personalized response in under 60 seconds — automatically
90-day nurture sequences run in the background whether you're at a showing or asleep
Texts, emails, and voicemail drops fire on schedule without you touching anything
Every lead is tracked, tagged, and organized in one clean visual pipeline
Missed a call? The system texts back immediately so you're still first to respond
You spend your time on warm leads and booked appointments — nothing else
Full Scope
Every Capability. Nothing Left Out.
Sidekicks CRM is eight systems working as one. Here's what gets built for you from day one.
01
Automated Lead Capture
Every inquiry — ads, forms, social — flows in automatically. No manual entry. No leads lost in an inbox.
02
Multi-Channel Follow-Up
Text, email, and voicemail drop sequences run automatically for 90+ days. Zero manual follow-up from you.
03
Smart Visual Pipeline
Every lead in a clear stage, visible at a glance from phone or desktop. Know where every deal stands in seconds.
04
Appointment Booking
When a lead is warm, the CRM books the appointment on your calendar automatically. No phone tag required.
05
Missed Call Text-Back
Miss a call? Sidekicks CRM fires a personalized text immediately — so you're still the first to respond.
06
Sphere & Past Client Campaigns
Pre-built drip sequences keep your sphere warm and re-engage past clients — on autopilot, every month.
07
Social Media Scheduling
Plan and schedule your real estate content across Instagram, Facebook, and LinkedIn — built right into the CRM.
08
Reporting & Analytics
See which lead sources convert, where your pipeline is moving, and what's producing GCI — in one clean dashboard.
Lead Capture System
Every Lead In.
Nothing Slips Through.
Sidekicks CRM connects to every source your leads come from — website forms, Facebook and Instagram lead ads, Google ads, open house sign-in sheets, and more. The moment a lead submits anything, they're in your pipeline and being contacted — before you've even looked at your phone.
Responds to every new lead in under 60 seconds — automatically
Personalized first response via text and email — pre-written for real estate
All lead sources unified into one pipeline — no source is ever missed
Missed call text-back fires automatically when you can't pick up
Lead source tagged automatically so you always know what's converting
Automated Follow-Up Engine
Follow-Up That
Never Stops Running.
The average agent follows up 1–2 times and gives up. Sidekicks CRM follows up for 90+ days, across three channels, with messages calibrated specifically to how real estate buyers and sellers respond. The lead who wasn't ready in January becomes your commission in April — because the system never forgot about them.
SMS sequences - personalized texts at the right intervals, right tone, right message for real estate
Email drips - pre-built nurture emails for buyer leads, seller leads, and past clients
Voicemail drops - ringless voicemails land in leads' inboxes without interrupting them
90-day nurture window - no lead gets abandoned after 2 touches ever again
Sphere of influence campaigns - pre-built sequences keep past clients and referral sources engaged monthly
Lead-to-Close Journey
How Every Lead Moves Through
Your Pipeline
From the moment a lead comes in to the moment you close — here's every step Sidekicks CRM handles automatically, so you only show up for the conversations that matter.
STEP 01
Lead Submits — CRM Captures Instantly
Whether it's a Facebook ad, a Google ad, your website form, or an open house QR code — the lead is in your pipeline in seconds, tagged by source, and assigned to the right sequence automatically.
STEP 02
60-Second Response Fires Automatically
A personalized text and email go out within 60 seconds. The lead hears from "you" before you've even seen the notification. That speed-to-lead advantage is the single biggest conversion factor in real estate.
STEP 03
90-Day Nurture Sequence Begins
The CRM runs pre-built text, email, and voicemail sequences for 90+ days. Timing, tone, and cadence are calibrated for real estate — not a generic business drip. The lead is touched 5–12 times before most agents would have even followed up twice.
STEP 04
Lead Responds — Conversation Logged
When the lead engages, the conversation is logged and the lead is flagged as warm. You get notified. The pipeline stage updates automatically. You pick up a warm conversation, not a cold call.
STEP 05
Appointment Booked — Calendar Updated
The system books the appointment directly to your calendar when the lead is ready. You show up, you close. No phone tag. No scheduling back-and-forth. Done.
STEP 06
Deal Closed — Past Client Sequence Activates
The moment a deal closes, Sidekicks CRM moves the contact to your past client campaign. They receive ongoing touchpoints — check-ins, market updates, referral asks — so your sphere compounds automatically over time.
WHAT EVERY PLAN INCLUDES
THE SERVICES BUILT INTO EVERY PLAN
Every plan starts with a complete real estate lead engine installed for you. The Team plan adds custom build, multi-agent setup, and ongoing optimization from the Sidekicks CRM team. Here's what each level includes.
Here's what each level includes.
Full CRM Build & Install
Our team installs the pre-built Sidekicks CRM snapshot directly in your Sidekicks CRM subaccount — no "figure it out yourself." On Team plans, we go further: a fully custom build configured around your specific lead sources, market, and team workflow.
Lead source connection & integration
Pipeline stages built to your process
Real estate sequences pre-loaded
Pre-launch testing & QA
Onboarding walkthrough before go-live
Ongoing CRM Management
On Team plans, Sidekicks CRM's team monitors your CRM, updates sequences as your market evolves, and keeps your lead engine running at full capacity. On Solo and Pro plans, the system runs automatically after install — you respond to warm leads and attend appointments, the CRM handles the rest. Full onboarding is included on every plan.
Sequence monitoring & optimization
Lead source performance tracking
Pipeline health checks
Sequence updates as needed
Real person support — not a help ticket
Lead Capture & Response System
We build and connect your entire lead capture infrastructure — landing pages, form integrations, and the 60-second response system that makes sure you're always first to reach out.
Lead form & ad integrations built
60-second auto-response configured
Missed call text-back activated
Lead source tagging & routing
MLS & IDX lead routing setup
Follow-Up Sequence Management
Pre-built sequences for every lead type — buyers, sellers, past clients, sphere of influence — written in agent-native language, timed for real estate, and loaded before you go live.
Buyer lead sequences (30–90 day)
Seller lead sequences
Past client re-engagement campaigns
Sphere of influence drips
Cold lead reactivation sequences
Appointment & Calendar Automation
When a lead is ready, the CRM books the appointment and updates your calendar automatically. We build the entire booking flow — confirmation texts, reminders, and follow-up if they no-show.
Calendar integration & booking setup
Automated appointment confirmation
Reminder sequence before the call
No-show re-engagement sequence
Post-appointment follow-up
Social Media Scheduling
Plan, write, and schedule your real estate content directly inside Sidekicks CRM. No separate subscription, no extra login, no third-party tool to maintain.
Instagram, Facebook & LinkedIn scheduling
Content calendar built inside CRM
Listing announcement templates
Market update post templates
Posting schedule & cadence guidance
Lead Sources We Connect
If That's Where Your Leads
Come From,
We Connect It.
Sidekicks CRM is built on GoHighLevel and connects with every major digital lead source. Every lead flows into one organized pipeline — tagged, responded to, and followed up automatically.
Automated Workflows
Built-In Automation
Calendar Booking
Auto Appointment
Facebook Ads
Lead Ads
Google Ads
PPC Leads
Lead Ads
Website Forms
Any Form Builder
Open House QR
Sign-In Capture
Manual Import
CSV / List Upload
Using a lead source not listed? Ask us — if you're generating leads there, we can almost certainly connect it.
Real Talk
Let's Address the
Hesitations Head-On.
Every objection has an honest answer. Here's ours.
But I already have a CRM — KVCore, Follow Up Boss, or even spreadsheets.
Having a CRM and having a working lead system aren't the same thing. If it isn't automatically following up with every lead the second they come in — for months, without you touching it — then it's a contact list, not a lead engine. That's what Sidekicks CRM actually is.
But I'm not tech-savvy. I don't want to learn another system.
You don't need to be. On every plan, our team installs the Sidekicks CRM snapshot directly in your GoHighLevel account — within 24 hours of checkout for Solo and Pro, or as a custom build for Team plans. You never configure an automation, write a sequence, or debug an integration. The system is already built. We install it for you. Your job is responding to warm leads and showing up for appointments.
But it's too expensive. I don't have the budget right now.
The average agent loses 2–3 transactions a year to poor follow-up. At your average commission, that's $10,000–$20,000 walking out the door annually. Sidekicks CRM costs a fraction of a single missed deal — and it pays for itself the moment it books your first appointment you'd have otherwise lost.
But most of my business is referrals. I don't need lead gen.
Sidekicks CRM makes sure you never lose a referral either. Automated sphere campaigns keep you top of mind with past clients, your sphere of influence gets consistent touchpoints, and the system re-engages contacts before they think to call someone else. Your referral engine finally works on autopilot.
But I tried a CRM before and it didn't work.
Most agents say this — because most CRMs require the agent to build and operate them. A system you have to set up and maintain is just another task on your list, and agents are always too busy for one more task. Sidekicks CRM is different because the system is already built and runs automatically. Sequences fire whether you log in or not. Leads get followed up while you're sleeping. That's why this one actually sticks.
Pricing
Simple Pricing. No Surprises.
Three plans. One lead engine. Choose the level that fits where you are right now — and upgrade when you're ready.
The proven real estate lead engine — installed for you, ready to run in 24 hours. The smart starting point for the solo agent who wants a working system without the brokerage price tag.
- Lead engine snapshot installed
- 60-second automated lead response
- 90-day buyer & seller follow-up sequences (text, email, voicemail)
- Missed call text-back
- Visual pipeline dashboard
- Buyer & seller drip sequences
- Appointment booking automation
- Mobile app access
- Email & chat support
Your full real estate marketing machine. The lead engine plus the funnels, campaigns, content, and AI tools — already built, already loaded, ready to launch.
- Everything in Lead Engine Solo
- Real Estate Funnel Library
- 12-Month Sphere & Past Client Campaign Pack
- 30-Day Social Media Content Calendar
- AI Prompt Library for Real Estate
- Snapshot updates pushed automatically
- ONE 1:1 live Q&A credit with Sidekicks CRM team (60min)
- Priority support access
For brokerages and teams who need it built around them. We don't sell you software — we build a custom lead engine fit to your brokerage, install it across your team, and manage it ongoing.
- Full custom build
- Multi-agent pipeline setup
- Team-wide follow-up standardization
- Agent onboarding & training
- Performance reporting per agent
- Custom sequences per agent or market
- Dedicated account management
- Ongoing optimization & management
Limited spots per quarter. Each Team build is hands-on and time-intensive.
FAQ
Frequently Asked Questions About Sidekicks CRM
Everything real estate agents ask before booking their free strategy call with Emily.
What does Sidekicks CRM actually do for a real estate agent?
Sidekicks CRM captures every inbound lead the moment they submit a form, ad, or website inquiry. It immediately sends a personalized text and email, then continues nurturing that lead with pre-built sequences for 90+ days across text, email, and voicemail. It tracks every conversation, books appointments to your calendar, and organizes all leads in a visual pipeline — all without any manual input from the agent. The result is a system that works like a full-time ISA, without the salary, training, or turnover.
What lead sources does Sidekicks CRM connect with?
Sidekicks CRM integrates with Facebook and Instagram lead ads, Google ads, website forms, open house QR sign-ins, and manual CSV imports — all built natively inside GoHighLevel. Every lead, regardless of source, flows into one unified pipeline and gets an automatic response. If GoHighLevel can connect to it, we'll set it up for you.
How long does setup take?
It depends on the plan. On the Solo and Pro plans, our team installs the snapshot directly in your Sidekicks CRM subaccount within 24 hours of signing up — connecting your lead sources, loading sequences, configuring the pipeline, and running pre-launch tests. After install, you'll have a walkthrough call so you know exactly how to use the system. On the Team plan, we build a custom system around your brokerage — typically delivered within 1–2 weeks of your onboarding call, depending on scope. Either way, you never configure anything yourself.
What ongoing support and management comes with Sidekicks CRM?
Ongoing support depends on your plan. On the Solo and Pro plans, you get email and chat support — plus, on Pro, priority support access and a one 1:1 live Q&A credit with the Sidekicks CRM team. On the Team plan, ongoing support is hands-on: a dedicated account manager who knows your setup, ongoing optimization of your sequences as your business evolves, and real-person support whenever you need something updated. Across every plan, your CRM keeps running automatically — sequences fire, leads get captured, follow-up happens — whether you contact us or not.
What makes Sidekicks CRM different from other real estate CRM software?
Sidekicks CRM is fundamentally different from Follow Up Boss, KVCore, LionDesk, and similar platforms because it arrives as a complete, working system — not empty software. Other CRMs require the agent to configure everything, write sequences, and maintain the system themselves. Sidekicks CRM arrives fully built, tested, and populated with real-estate-specific workflows, and our team installs it directly in your GoHighLevel account — so the system is already running by the time you log in for the first time. From the 60-second lead response to the 90-day follow-up sequences to the sphere-of-influence campaigns, every part of the system is designed around how real estate deals actually close. That's the core difference: other CRMs hand you a blank platform; Sidekicks CRM hands you a working lead engine.
Ready to Start?
The Real Estate CRM Software
That Runs Itself.
Every week without an automated lead system is another week of leads going cold and commissions going to the agent who answered first. Sidekicks CRM is pre-built for real estate, pre-loaded with proven sequences, and installed in your account by our team within 24 hours. Your only job after that is closing deals.
No contracts. No setup fees. A 20-minute call that could change your production.
Or reach Emily directly: (814) 208-4293 · [email protected]
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